Final 1 of 2 Poster

The assignment is a "cause" that we want to promote. The cause can be something serious or something light hearted but the message has to be clear. We have to create 2 posters. Aesthically the posters have to work together as a pair. They also need to touch on different aspects of the cause.

I decided that my cause would be donating to an animal blood bank. I decided to name my cause TABBI. I wanted to use an acronym. First I thought the letters ABB had to be in the name for animal blood bank then I brainstormed for pet names that included ABB. I decided on TABBI. My logo is in reds. A subtle red gradient is on the lettering. Over the I in TABBI is a heart with a drop shadow to make the logo look less flat. The only fonts that I used for the project are Rockwell and Rockwell extra bold.

My two angles--advertising the availability of the blood AND encouraging owners to donate.

Inspiration on pinterest 

Poster 1 encouraging owners to donate: