Portfolio Assignment Rebranding Jimmy Dean
Currently the tagline for Jimmy Dean is “Eat Jimmy Dean”
Lets think about target markets and change this tagline to fit the appropriate market.
FIRST, DEFINE A TARGET MARKET…
Female head of households
THEN DECIDE ON A MESSAGE…
1. Bring the whole family around the table even on the busiest of mornings.
2. America's most beloved breakfast sausage.
3. Every Mom's Secret for a breakfast they will eat.
4. Make your family feel extra special
5. Perfect for a busy family to enjoy together.
6. Jimmy Dean is always home.
7. A breakfast must do.
8. An old fashion sausage for a modern breakfast.
9. Brings the family together.
10. Family Pleasing
I made this as a joke for the assignment not feeling too inspired about this assignment
My other idea was yes some people claim to like our sausage but then some people claim to have been abducted by aliens.
