I had 4 ideas for the ad.
1. Penn state football - good touch bad touch football
2 A man is holding a game controller and a woman is doing household chores. The tag line is something about this game controller is so great it can even control her.
3. Making fun of PETA with an ad for mashed potatoes
4 A paintball ad using real footage of war and making light of it.
I ended up doing the mashed potatoes ad. Here are my story board.