Friday, September 7, 2012

Last 2 Assignments

The last 2 assignments to add to our portfolio for Fundamentals of Advertising.
1. http://www.hulu.com/watch/357941/shark-tank-week-13#s-p1-so-i0
All of these products were seen on the sharktank season 3, episode 13.  They are all really cool ideas, but they suffer from a lack of promotion
www.truckairbedz.com
www.queengraceshoes.com
www.villycustoms.com
Choose one of the products above
Decide and define a target market
Create a magazine advertisement

2. Choose any product or the one provided (skittles riddles) and choose any non-traditional advertising method that has not been used thus far.  Refer to slide 22 for examples of random advertising.  You can use any of the ones on slide 22, or point of purchase, or banner (interactive ad). 
Once you decide on the product, define the target market and the SMIT.  Choose the advertising vehicle and create the visual for the advertisement.

Random Advertising Effective or Not?  What else?
ATM Machines
Aeriel Banners
Blimps
In-Flight Ads
Newspaper Bags
Transit, public transportation
Electronic Billboards
Inflatables
Painted Vehicles (cars, boats, rockets)
Trash Bins
Kiosks
Lavatory
Grocery Receipts

See my marketing board on pinterest