This week our 2 assignments are to create our first treatment and flow chart. For the treatment we need to main content objective, answer who is the company/client and why do they need your product, talk about our "hook", discuss target audience, ideas, process, or information that will be conveyed, and discuss visuals. The flow chart shows a clear navigational path of our project.Overview
Most college students have tried all the restaurants around them now they can learn how to recreate those same dishes at home. This is an educational website about learning how to cook for college students. A college student moving into their first apartment may feel less then confident about preparing meals for themselves or friends this website will help them gain the confidence they need. It gives readers detailed instructions on how to prepare a meal. It also shows readers how to purchase items for recipes and equipment they will need.
Goals
The website will provide education by offering individual lessons for each recipe provided. The goals for this website is to provide users with easy to follow recipes, detailed instructions on how to prepare the recipes, how to shop for ingredients, and guidance on any techniques in preparing a recipe they may not understand. Users will learn how to create their favorite restaurant meals at home.
Target Audience
The target market demographic for this website would be college students who are just learning how to cook meals for themselves. The secondary audience for this website is anyone who wants to learn how to cook. The primary user of this website is motivated to learn how to cook but is frustrated by sites that only offer recipes and no guidance in how to prepare a meal. The users want to be able to replicate their favorite restaurant recipes. Most of the users of this website will be in their first apartments. They are frequent users of the internet and are very internet savvy.
Creative Considerations
The website will incorporate image based online cooking lessons. Users will learn techniques by watching videos. The website will offer step by step instructions with photographs. The color scheme will include red since red stimulates hunger. The content on the pages will be simple casual and to the point.
Flow Chart
