I am choosing Starbucks to do my marketing plan outline. I am attracted
to Starbucks marketing because it relies so heavily on social media. I am
interested in the way that Starbucks has been able to increase sales with
social media campaigns. From the article
Starbucks Gets Its Business Brewing Again With Social Media , “Chris Bruzzo, Starbucks'
VP-brand content and online, said amassing Starbucks'
5.7 million Facebook fans and 775,000 Twitter followers could be tougher for a
dental-floss brand. "Maybe we have an unfair advantage because in so many
ways Starbucks and the store experience is like the
original social network," he said. Consumers "come in, hang out and
talk to our store partners. They sort of got to know us as a brand in a very
social way."
Starbucks appeals to me because in
addition to being able to increase sales with social media Starbucks has been able
to influence other brands, for instance when McDonalds started its McCafe.
Marketing Mix
Starbucks Marketing Mix Product Price Place Promotion Process Physical Evidence People
Starbucks Marketing Mix Product Price Place Promotion Process Physical Evidence People
Marketing Plan
Examples of content includes SWOT Analysis Demographics Competition Price Place.....
Examples of content includes SWOT Analysis Demographics Competition Price Place.....
Starbucks Background
Examples of content includes Product Line Employee Training Joint Ventures Competitors....
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Examples of content includes Product Line Employee Training Joint Ventures Competitors....
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SWOT
Table of Contents• Introduction: Then and Now• Mission Statement (1990-2008)• Ethics• SWOT Analysis – Strengths, Weaknesses, Opportunities, Threat• Strategies, Competition, Charts• Mission Statement (2008-Present)• Action Plan & Recommendations• Conclusion Starbucks 10/31/2011
Table of Contents• Introduction: Then and Now• Mission Statement (1990-2008)• Ethics• SWOT Analysis – Strengths, Weaknesses, Opportunities, Threat• Strategies, Competition, Charts• Mission Statement (2008-Present)• Action Plan & Recommendations• Conclusion Starbucks 10/31/2011
Business Analysis
Examples of content includes SWOT Market Share and Rank Target Audience Competitors....
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Examples of content includes SWOT Market Share and Rank Target Audience Competitors....
.
Target Audience
Starbucks Coffee has been established as one of the most recognizable and successful coffee brands in the world. The coffee market is drastically changing on a daily basis and this section of the marketing plan is designed to show where Starbucks is in this current market
Starbucks Coffee has been established as one of the most recognizable and successful coffee brands in the world. The coffee market is drastically changing on a daily basis and this section of the marketing plan is designed to show where Starbucks is in this current market
Starbucks Marketing
Examples of content includes Situation Analysis Product Life Cycle Starbucks Commercial
Examples of content includes Situation Analysis Product Life Cycle Starbucks Commercial
Online store
Shop Starbucks® Store online. Buy Starbucks® coffee, tea, brewers, gifts, drinkware and logo merchandise
Shop Starbucks® Store online. Buy Starbucks® coffee, tea, brewers, gifts, drinkware and logo merchandise
Example coffee prices
Freshly brewed Starbucks Iced Coffee Blend served chilled and slightly sweetened on ice, Tall $1.95 ... Starbucks Bottled Mocha Frappuccino Coffee Drink ...
Freshly brewed Starbucks Iced Coffee Blend served chilled and slightly sweetened on ice, Tall $1.95 ... Starbucks Bottled Mocha Frappuccino Coffee Drink ...
Advertising
Starbucks Marketing Strategy Unconventionally Effective Points to Learn from the Starbucks Marketing Strategy
Starbucks Marketing Strategy Unconventionally Effective Points to Learn from the Starbucks Marketing Strategy
Social Media
6 ways Starbucks excels at social media marketing
Starbucks By Marie Bussing-Burks
google book
"StarbuckS" tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest ...
The Story of Starbucks By Sara Gilbert
google book
This book describes the founding and the development of Starbucks, from a company selling roasted coffee beans by the pound in 1971, primarily in the Pacific ...
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time By Howard Schultz
google book
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks ... How Starbucks Built a Company One Cup at a Time ...
6 ways Starbucks excels at social media marketing
Starbucks By Marie Bussing-Burks
google book
"StarbuckS" tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest ...
The Story of Starbucks By Sara Gilbert
google book
This book describes the founding and the development of Starbucks, from a company selling roasted coffee beans by the pound in 1971, primarily in the Pacific ...
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time By Howard Schultz
google book
In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks ... How Starbucks Built a Company One Cup at a Time ...
Initiatives
55 Starbucks Marketing Initiatives Examples Touchscreen Storefronts Cheaper Afternoon Coffee Designer Keychain Coffee Cards
Competitors
How 5 Starbucks competitors have carved out their own niches ...
Competitors
Dunkin’ Donuts and McDonalds vs. Starbucks….
Case Study
Current Status Value Chain Competetive Advantage
