Showing posts with label Fund. of Advertising. Show all posts
Showing posts with label Fund. of Advertising. Show all posts

Wednesday, March 20, 2013

Storyboarding - Resources


Storyboards are graphic organizers in the form of illustrations or images displayed in sequence for the purpose of per-visualizing a motion picture, animation, motion graphic or interactive media sequence. One advantage of using storyboards is that it allows (in film and business) the user to experiment with changes in the storyline to evoke stronger reaction or interest. Flashbacks, for instance, are often the result of sorting storyboards out of chronological order to help build suspense and interest.

Interactive media

More recently the term storyboard has been used in the fields of web development, software development and instructional design to present and describe, in written, interactive events as well as audio and motion, particularly on user interfaces and electronic pages.

Novels

Storyboards are now becoming more popular with novelists. Because most novelists write their stories by scenes rather than chapters, storyboards are useful for plotting the story in a sequence of events and rearranging the scenes accordingly.

Film

A film storyboard is essentially a large comic of the film or some section of the film produced beforehand to help film directors, cinematographers and television commercial advertising clients visualize the scenes and find potential problems before they occur. Often storyboards include arrows or instructions that indicate movement.

Business

Storyboards are used today by industry for planning ad campaigns, commercials, a proposal or other business presentations intended to convince or compel.






Tips and Tricks from experts to help you with your storyboard projects. Including camera movements, events planning, transitions and more.

 500 Storyboard Tutorials & Resources

These storyboard templates have been donated by the eLearning community for you to download and use for projects. 

Sunday, September 23, 2012

Finals!

 Summer session 2012 is finally over! Here are all my final projects.

IMD312     Interactive Motion Graphics
IMD313     Animation Graphics
IMD412     Des. for Server-Side Technology
RS345     Fund. of Advertising


For my finals I did a portfolio website for Fund. of Advertising. For Interactive Motion Graphics and Animation Graphics the finals were very similar create an interactive project using both flash and after effects. Interactive Motion Graphics I did a map of the Pies of Texas and for Animation Graphics I did a video player for 3 kinetic type clips.  Design for server side I made a photography site that uses php and a database.

Friday, September 7, 2012

Last 2 Assignments

The last 2 assignments to add to our portfolio for Fundamentals of Advertising.
1. http://www.hulu.com/watch/357941/shark-tank-week-13#s-p1-so-i0
All of these products were seen on the sharktank season 3, episode 13.  They are all really cool ideas, but they suffer from a lack of promotion
www.truckairbedz.com
www.queengraceshoes.com
www.villycustoms.com
Choose one of the products above
Decide and define a target market
Create a magazine advertisement

2. Choose any product or the one provided (skittles riddles) and choose any non-traditional advertising method that has not been used thus far.  Refer to slide 22 for examples of random advertising.  You can use any of the ones on slide 22, or point of purchase, or banner (interactive ad). 
Once you decide on the product, define the target market and the SMIT.  Choose the advertising vehicle and create the visual for the advertisement.

Random Advertising Effective or Not?  What else?
ATM Machines
Aeriel Banners
Blimps
In-Flight Ads
Newspaper Bags
Transit, public transportation
Electronic Billboards
Inflatables
Painted Vehicles (cars, boats, rockets)
Trash Bins
Kiosks
Lavatory
Grocery Receipts

See my marketing board on pinterest 

Tuesday, August 21, 2012

Radio Advertisement



Assignment 2: . Flat D-Pads radio advertisement. Create a :30 second advertisement. Target Market: Demographics: 30-35 yrs old, Male, Married, 1-2 kids under 10, 30-35k; Psychographics: Active lifestyle, Energy Drink Consumer, Night Owl; Geographics: Top 20 metro markets.



see my pinterest board

Assignment 3 De-Marketing

Assignment 3:
            De-Marketing an idea for the Art Institute.  Fill out a creative brief. 
            Any vehicle (medium) is permitted, ie, t-shirts, bumper stickers etc.

See my pinterest board 

T shirt templates 


Thursday, August 16, 2012

Controversial Television Ad

Controversial television ad for Fundamentals of Advertising. I didn't really like the idea of having to make a controversial ad.  I think they are all in bad taste and really wish that we didn't do this assignment.








I had 4 ideas for the ad.

1. Penn state football - good touch bad touch football

2 A man is holding a game controller and a woman is doing household chores. The tag line is something about this game controller is so great it can even control her.









3. Making fun of PETA with an ad for mashed potatoes











4 A paintball ad using real footage of war and making light of it.












I ended up doing the mashed potatoes ad. Here are my story board.


Advertising Portfolio

The final project in this class is a portfolio. Each week we get a homework assignment for something to add to out portfolio.


So far these are the assignments we are suppose to have done for our portfolios:


Assignment 1:
            Mindmap is a reflection of your thoughts.  Choose an inner word and branch                        off onto related words, and continue to go all the way to the edge of the           paper.

Assignment 2:
            Flat D-Pads radio advertisement.  Format is on Doc Sharing.  Create a :30      second advertisement.
            Target Market: Demographics: 30-35 yrs old, Male, Married, 1-2 kids under 10, 30-35k; Psychographics: Active lifestyle, Energy Drink Consumer, Night            Owl; Geographics: Top 20 metro markets. 

Assignment 3:
            De-Marketing an idea for the Art Institute.  Fill out a creative brief. 
            Any vehicle (medium) is permitted, ie, t-shirts, bumper stickers etc.

Assignment 4:
            Jimmy Dean Slogan change:  Current: Eat Jimmy Dean!  Change it to appeal
            To your defined target market.

Assignment 5:
            Philips lightbulb billboard, or True Clean Towel billboard, radio ad, or           magazine ad.  Creative brief is given, design your advertisement based on
            The given creative brief (AFTER YOU FILL IN THE MISSING PIECES).

Assignment 6:
            Write a creative brief for any product of your choice to prepare for the
            Controversial television ad you will create in Assignment 7.

Assignment 7:
            Write a controversial television ad based on the creative brief in assignment             6.  The format is on the Powerpoint for Week 6.

Assignment 8:
            Write a press release to explain your position for the controversial    advertisement in Assignment 7.  

See my marketing board on pinterest

Monday, July 23, 2012

Sausage Fest


 Portfolio Assignment Rebranding Jimmy Dean

Currently the tagline for Jimmy Dean is “Eat Jimmy Dean”
Lets think about target markets and change this tagline to fit the appropriate market.

FIRST, DEFINE A TARGET MARKET…
Female head of households
THEN DECIDE ON A MESSAGE…
1. Bring the whole family around the table even on the busiest of mornings.
2. America's most beloved breakfast sausage.
3. Every Mom's Secret for a breakfast they will eat.
4. Make your family feel extra special
5.  Perfect for a busy family to enjoy together.
6. Jimmy Dean is always home.
7. A breakfast must do.
8. An old fashion sausage for a modern breakfast.
9. Brings the family together.
10. Family Pleasing


I made this as a joke for the assignment not feeling too inspired about this assignment
My other idea was yes some people claim to like our sausage but then some people claim to have been abducted by aliens.





Monday, July 16, 2012

Summer Session

9 Classes left after this quarter. 

My Classes

Course     Title
IMD312     Interactive Motion Graphics
IMD313     Animation Graphics
IMD412     Des. for Server-Side Technology
RS345     Fund. of Advertising (elective class)
  Summer Session
7/9/2012 to 9/22/2012