So far these are the assignments we are suppose to have done for our portfolios:
Assignment 1:
Mindmap is
a reflection of your thoughts. Choose an
inner word and branch off
onto related words, and continue to go all the way to the edge of the paper.
Assignment 2:
Flat D-Pads
radio advertisement. Format is on Doc
Sharing. Create a :30 second advertisement.
Target
Market: Demographics: 30-35 yrs old, Male, Married, 1-2 kids under 10, 30-35k; Psychographics: Active lifestyle,
Energy Drink Consumer, Night Owl;
Geographics: Top 20 metro markets.
Assignment 3:
De-Marketing an idea for the Art Institute. Fill out a creative brief.
De-Marketing an idea for the Art Institute. Fill out a creative brief.
Any vehicle
(medium) is permitted, ie, t-shirts, bumper stickers etc.
Assignment 4:
Jimmy Dean
Slogan change: Current: Eat Jimmy
Dean! Change it to appeal
To your
defined target market.
Assignment 5:
Philips
lightbulb billboard, or True Clean Towel billboard, radio ad, or magazine ad. Creative brief is given, design your
advertisement based on
The given
creative brief (AFTER YOU FILL IN THE MISSING PIECES).
Assignment 6:
Write a
creative brief for any product of your choice to prepare for the
Controversial
television ad you will create in Assignment 7.
Assignment 7:
Write a
controversial television ad based on the creative brief in assignment 6.
The format is on the Powerpoint for Week 6.
Assignment 8:
Write a
press release to explain your position for the controversial advertisement in Assignment 7.
